Interview with Paul Godfrey, Professor of Business Strategy @BYU

Blockbuster. Borders. Toys R Us.  What is the common denominator? How well a company handles uncertainty and prepares for it strategically. Dr. Hardy sits down with Dr. Godfrey to chat about why some companies do well during a crisis and why others do not and why it may be attributed to their strategy for managing risk. This episode is for the big company as well as the small business on main street. Make sure you have a strategist on your team that's asking the hard questions about the future of your company.